We study how AI search works.
Then we help businesses show up in it.
Aivarize is a GEO consultancy based in Espoo, Finland. We measure AI visibility across 7 platforms and help companies become the source AI cites.
The shift that started this
A growing share of how people find products, services, and answers has moved from search engines to AI. ChatGPT, Perplexity, Google AI Overviews, Gemini — these aren't experiments anymore. Hundreds of millions of people use them every week as their primary way to research and decide.
Most businesses haven't caught up. Their websites were built to rank on Google, not to be cited by AI. The rules are different and most of the playbook is still being written.
We started Aivarize to close that gap. Not with guesswork or blog-post-level advice, but with actual measurement — testing how AI platforms see a business, scoring what they find, and building a clear path from invisible to cited.
Principles, not slogans
Data before opinions
Every recommendation traces back to measured data across 7 AI platforms. We don't guess what might work. We test what each platform actually cites, score it against research-backed criteria, and show you exactly where each point comes from.
Platform-specific, always
There is no such thing as "AI search optimization" as a single practice. ChatGPT, Perplexity, and Google AI Overviews select sources using completely different logic. Only 11% of websites cited by one are cited by the other. We measure and optimize for each independently.
Transparency by default
Our scoring is fully deterministic — no black-box AI judgments. When a passage scores 42/100, we can explain which 20+ signals contributed and what each one is worth. Clients see the methodology, not just the result.
Education over persuasion
We'd rather teach you why something matters than convince you to buy it. If you understand how AI search works, the value of what we do becomes obvious. If it doesn't, we haven't done our job explaining.
Earn every stage
The free scan earns the audit conversation. The audit earns the fix engagement. The fixes earn the retainer. No lock-in. No pressure. Every stage delivers something concrete that stands on its own.
Built by someone who's spent 20 years getting businesses into new markets
Aivarize was founded by Fadi — a strategist with two decades of international sales experience spanning Unilever, Valio, and multiple markets across the Nordic region and the Middle East. That background matters here for a specific reason. GEO isn't a pure technical problem. It's a market access problem.
When AI search started reshaping how people discover businesses, the response wasn't to write about it. It was to build the tools to measure it. The result is a GEO analysis platform with 34 analysis modules testing across 7 AI platforms, scoring every dimension of AI visibility with research-backed, explainable methodology. Not a dashboard you log into. A system that powers real audits with real findings.
"GEO isn't a pure technical problem. It's a market access problem. The channels change. The underlying challenge doesn't."
Fadi El Chami, Founder
Based in Finland. Serving clients globally.
Want to talk?
Whether you have a specific question about GEO or just want to understand how AI sees your business — we're happy to help.
Or reach out directly — get in touch.